Design, CG: David Ter-Sarkisov
Client: Ashley McBryde
Studio: Raw Cereal
Year: 2025
Client: Ashley McBryde
Studio: Raw Cereal
Year: 2025
Tools: Cinema 4D (Modeling) · Unreal Engine 5 (Animation, Rendering & Scene Setup) · After Effects (Compositing) · Photoshop (Concept Development)
Ashley McBryde is a Grammy-winning country artist,
her music carries the storytelling spirit of the American South — honest, grounded, and full of small-town imagery.
her music carries the storytelling spirit of the American South — honest, grounded, and full of small-town imagery.
For Ashley’s live performance, I created a 45-minute 4K background video displayed on a large stage screen. The goal was to bring the atmosphere of Arkansas to a California stage, so I built a set of custom 3D elements — from the glowing AM and Beer signs to parts of a gas station and truck that framed the scene.
Each prop was designed to feel handmade and lived-in, adding layers of authenticity to the stage visuals without stealing focus from the live performance.
I decided to synchronize the visuals with the real-time lighting during the show for a seamless blend between the stage and screen. This was done for the scene to feel extra real, as if the concert was taking place in Arkansas.
