Design, CG, Art Direction: David Ter-Sarkisov
Client: AstraZeneca
Agency: AdKorn
Year: 2024
Client: AstraZeneca
Agency: AdKorn
Year: 2024
Tools: Cinema 4D (Scene Setup, Animation & Modeling) · Redshift (Rendering) · After Effects (Compositing & Animation) · Photoshop (Concept Development)
I created a video presentation for AstraZeneca, designed to communicate complex medical research in a clear and visually engaging way. To achieve this, I developed a glass-inspired aesthetic that conveyed transparency and precision while elegantly framing the drug’s areas of application.
The video combined clean motion graphics with carefully structured statistical data, ensuring that the content was easy to follow without sacrificing depth. My focus was on transforming detailed scientific insights into a narrative that doctors across the CIS region could understand at a glance, while still feeling modern and impactful.
This project allowed me to explore how motion design can bridge the gap between science and communication — turning dense research into an accessible, visually striking story.
